“Beauty is in the eye of the beholder”. The cliche goes from ancient Greeks to Shakespeare and then to Martin Amis in “London Fields“; the concept is used again and again. A couple of days ago many people noticed a small change on their browsers: Google has a new favicon. A favicon is a small image that is generally used to reflect the identity of a web site. You can find it on the address bar or on your browser’s tabs. A favicon must be catchy: the 16×16 pixels image must not only reflect the brand, but impulse your mouse to hover there.